Integrity Windows is part of the Marvin Windows family of products but lacks the awareness of the mother ship. The products are super burly but the brand is out-spent by the competition year after year. To appeal to the construction trade, we created content that demonstrates product superiority in unexpected and entertaining ways and did so on a tight budget.

SKILLS CHALLENGE promotional site helped expose builders to the brand while giving them a chance to win prizes. "Amazing Skill" videos drove site traffic and created conversation about the brand. Views were in the millions and Integritywindows.com saw record site traffic. The videos were even featured on ESPN's SportsNation and also a popular Japanese television show.