In the world of investment firms, Raymond James has always employed a pragmatic approach. One aimed at helping their clients reach their financial goals. Our campaign celebrates pragmatism with a wry sense of humor.

After spending my entire career at ad agencies, I joined the newly formed Best Buy in-house creative department in 2018. Here are some ads from a few different campaigns we’ve made the last few years.

When it comes to online wealth management services, there’s a growing trend toward automated, algorithm-based portfolio management, popularly known as robo-advisors.

Thrivent relies on the expertise of hundreds of investment pros who actively manage these funds. This campaign is based on the idea that robots can’t do things like humans can.

Finnegans is the only beer company in the world to give 100% of its profits to feeding the hungry. That’s the kind of honorable business model that doesn’t leave room for things like media budgets. So when asked to spread the word about their unique mission, we needed to create something with loads of talk value.

Say hello to the world’s first Reverse Food Truck which doesn’t make food, but accepts food and monetary donations. The truck quickly activated social philanthropists and beer drinkers, and became a live engagement vehicle for the brand.

Integrity Windows is part of the Marvin Windows family of products but lacks the awareness of the mother ship. The products are super burly but the brand is out-spent by the competition year after year. To appeal to the construction trade, we created content that demonstrates product superiority in unexpected and entertaining ways and did so on a tight budget.

SKILLS CHALLENGE promotional site helped expose builders to the brand while giving them a chance to win prizes. "Amazing Skill" videos drove site traffic and created conversation about the brand. Views were in the millions and Integritywindows.com saw record site traffic. The videos were even featured on ESPN's SportsNation and also a popular Japanese television show.

100% of Finnegans profits go to feeding the hungry. Which means you help people by drinking beer. Or drink beer to help people. Either way, your drinking beer. Which is nice, especially during St. Patricks Day when everyone is pretty much Irish.

The Twins Community Fund is the nonprofit arm of the Minnesota Twins. Its goal is to help communities by providing resources for the healthy development of kids through an association with baseball, softball and the Minnesota Twins. We had a lot of help from a ton of people including The Decemberists, Communist Daughter and Trampled By Turtles.

Newspaper ads celebrating 100 years of the Boy Scouts followed by print ads encouraging scout sign-up.

We spend our lives recharging everything else but seem to forget about recharging the human body. As part of a larger brand makeover, we built a campaign using this simple icon that redefined the mattress as a personal recharging station.

When you're tired, bad things happen. These tv spots and online videos show what can happen when you're half asleep.

Rarely does a sale take place without a receipt. Unless you’re talking about the sale of a human being. In 2008, the Republican National Convention was held in St. Paul, Minnesota. Ironically, sex exploitation peaks during these events so we created faux sales receipts as a way to share the stories of victims and bring awareness to the problem of modern slavery. Receipts were slipped into shopping bags, restaurant tabs and other points of purchase throughout the twin cities.